MOPAR Patch iron-on Jeep, Dodge, Chrysler, SRT

Description

-CLICK HERE FOR MORE BADGES AVAILABLE -
In the 1960s, automotive companies were attempting to expand their captive parts business into new markets, specifically the growing independent aftermarket. General Motors had recently done so with their “Delco” parts brand. A clean contemporary look prevailed, reflecting the newness of their marketing strategy.
This concept was applicable to Chrysler, who had the same objective...a new program whose intended distribution was not only in the traditional Chrysler dealership program but also in the new independent aftermarket. The same product for both markets under a new look, thus the “Mopar” logo.
In designing a new image for this broad market, a mechanical, contemporary concept was desired, different from any past letter or word. The “circle” implied the shelf impact in look, evolving into the “rolling M,” as it was termed, and remains unchanged to date. (Statement from logo designer George Robinson)
This embroidered iron-on patch can be either iron-on or sew-on.
Patch Dimensions:
3-3/8 inches x 3-3/8 inches (8.5 cm x 8.5 cm)
Please feel free to contact me for any question you might have. Thank You